Kim K.
For Immediate Release

Contact: Paul Miers - Proximity - 1.212.380.2939

Focus on Apple's New iPhone
Proximity To Present Apple's new iPhone at 2010 Mobile Retailer Conference


Towson, MD - April 26, 2010 - Proximity, the leading online competitive intelligence service, announced today that Kihyun Kim will be presenting at the 2010 Mobile Retailer Conference on Monday, May 24, 2010 in Towson, MD. The topic, "Focus on Apple's New iPhone," will be presented. The Apple's new iPhone will allow advertisers to reach Gen Y through mobile ads.

Over the past year, the Apple's iPhone has some problems, but the following is how new iPhone will appeal to Gen Y users;
  • High speed 4G networking.
  • Front camera for Video calling.
  • Support external storage through SD card.

As Apple plans to release on June 7; Proximity clients can take advantage of this presentation to correctly advertise to Gen Y.

"The Apple's new iPhone will be a best mobile device in the end of this year." said Kim. "Gen Y consumers are enthusiastic about new iPhone."

About Proximity
Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.